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Do Purpose: Why brands with a purpose do better and matter more. (Do Books), by David Hieatt
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Review
"David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter."--Richard Reed, co-founder Innocent Drinks"A wonderful book that reveals one of the secrets of business: do something you love and you'll never work another day in your life."--Michael Acton Smith, CEO Mind Candy
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About the Author
David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian and now takes place in West Wales, California and Australia. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain's biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies. He is also the author of Do Open: How a simple email newsletter can transform your business (Do Books, 2017).
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Product details
Series: Do Books
Paperback: 160 pages
Publisher: The Do Book Company (January 7, 2014)
Language: English
ISBN-10: 190797413X
ISBN-13: 978-1907974137
Product Dimensions:
4.8 x 0.6 x 7 inches
Shipping Weight: 9.1 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#31,842 in Books (See Top 100 in Books)
Fun book, about a serious subject. Our biz must have purpose! Live Love and do Biz with purpose!
The book is very simple, but filled with pearls. I would like that could have more about The purpose, but David tell after The begin about what lives around The purpose, like Culture and The team.I recommend like a trigger. Is Fast and Good to read it.
I read this book in under 2 hours.It reiterated a lot that I knew and gave me ideas for the evolution of my business.I even took notes, something I rarely do.
Beautifully written and laid out. Love it.
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